Job Description

Reports To: Marketing Manager

Assistant Marketing Manager supports the marketing function by planning, executing, and optimizing campaigns that drive brand awareness, user engagement, and community growth. This role bridges strategy and implementation — ensuring that all marketing efforts align with our brand’s mindful and conscious voice.

He/She will work closely with the marketing, content, and partnership teams to develop integrated marketing plans, track performance, and coordinate outreach campaigns for practitioners, seekers, and wellness events.

Key Responsibilities:

Marketing Strategy & Campaigns

• Assist in developing and executing marketing campaigns across digital channels (social, email, paid, content, partnerships).
• Support the content and creative teams in crafting campaigns aligned with wellness themes, seasonal trends, and community needs.
• Coordinate event promotions , including conscious workshops, retreats, and marketplace features.
• Manage and track campaign calendars, deliverables, and performance reports.

Digital Marketing & Analytics

• Collaborate on SEO, SEM, and social media optimization strategies.
• Support email marketing , including segmentation, automation, and A/B testing.
• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, GoHighLevel, etc.) and prepare regular performance dashboards

Partnership & Community Outreach

• Assist in building and maintaining relationships with wellness practitioners , holistic brands , and event organizers .
• Coordinate cross-promotional collaborations , influencer campaigns, and affiliate marketing activities.
• Support community engagement initiatives — newsletters, webinars, and wellness events.

Brand & Creative Coordination

• Ensure brand consistency across all communication materials.
• Collaborate with designers and content creators to produce visually aligned, meaningful marketing assets.
• Manage digital content updates on the platform and social media channels.

Budget & Administration

• Support in budget tracking , vendor coordination, and campaign cost management.
• Research trends, competitors, and new opportunities within the wellness and conscious living market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in digital marketing, brand management, or community marketing (experience in wellness, lifestyle, or startup sectors preferred).
• Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, Canva, GoHIghLevel, etc.).
• Excellent organizational and multitasking skills with attention to detail.
• Passion for wellness, holistic health, and conscious living is highly valued.
• Strong analytical and reporting skills.
• Excellent written and verbal communication abilities.

Preferred Qualifications

• Experience working in a startup or online platform environment.
• Knowledge of SEO , content marketing , and social media strategy in the wellness space.
• Familiarity with wellness modalities (yoga, meditation, Ayurveda, Reiki, energy healing, etc.).
• Certification or coursework in digital marketing , holistic wellness , or brand storytelling .
• Experience managing community or influencer marketing programs.

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