Job Description

A leading consumer lifestyle brand is building a best-in-class Digital Marketing Planning function—and we’re looking for a strategic thinker to help lead the charge.

As the Strategic Digital Marketing Planner , you’ll play a pivotal role in shaping and executing go-to-market strategies across digital channels for a portfolio of dynamic, culture-driven brands. Sitting at the intersection of Brand Marketing and Digital, this role serves as the key connector—translating campaign briefs into robust, insight-led tactical plans that deliver business impact and consumer relevance.

What You’ll Do

Strategic Planning & Execution

• Develop integrated, performance-based digital marketing strategies rooted in consumer insights and data.
• Translate brand objectives into actionable, cross-channel digital plans spanning media, social, content, and creative.
• Partner with brand and digital leadership to shape campaign architecture and drive measurable outcomes.

Team Leadership & Cross-Functional Collaboration

• Mentor and support the growth of digital planning talent while enhancing cross-functional alignment.
• Collaborate with internal teams including creative, media, and analytics to ensure campaigns are executed with excellence and consistency.

Campaign & Project Management

• Lead strategic planning sessions, establish campaign direction, and align cross-functional teams from concept through launch.
• Manage pre-production planning and execution across multiple brands and digital activations.
• Deliver executive-ready campaign performance updates, insights, and recommendations.

Analytics & Optimization

• Leverage digital analytics tools to evaluate performance and consumer behavior, turning data into strategy.
• Provide actionable insights that optimize future campaigns and enhance digital investment efficiency.
• Stay ahead of trends and tools that elevate digital performance planning.

What You Bring

• 3–5 years of experience in digital marketing strategy, integrated marketing planning, or brand strategy.
• Demonstrated success building and executing digital campaigns across social, paid media, and owned channels.
• Strong understanding of the consumer journey within the digital ecosystem.
• Ability to thrive in a fast-paced, matrixed environment with excellent communication and project management skills.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

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