Job Description

About Us:

MyDirectives is the leader in digital advance care planning (ACP) solutions, empowering individuals, healthcare providers, and health plans with the tools to document and access each person’s healthcare goals and preferences. Our innovative platform makes this critical information available when and where it’s needed — supporting care that aligns with what matters most.

We’re a passionate, fast-paced, entrepreneurial team operating in a high-growth environment. Our lean, mission-driven marketing team plays a critical role in advancing our vision, expanding our market share, driving revenue, and shaping the future of person-centered care.

Job Overview:

We’re looking for a dynamic and versatile Digital Marketing Manager to join our growing team. This role is ideal for a high-performing, hands-on marketer who excels in a fast-paced environment and brings deep expertise in digital marketing tools such as LinkedIn, Seamless.ai, and HubSpot — including email marketing, CRM management, evidence-backed reporting and analytics, and website content updates.

The ideal candidate will combine strategic thinking with strong marketing execution skills, supporting a range of initiatives across digital campaigns, social media, content creation, sales enablement, and event support. Familiarity with SharePoint is a plus, especially for managing internal communications and shared assets.

This role reports directly to the SVP of Marketing & Business Development and works cross-functionally with sales, product, clinical, and executive teams to help drive engagement, brand visibility, revenue growth, and market expansion.

This is a hybrid role based in Richardson, TX. In-office presence required at least two days per week (Wednesdays and Thursdays), and additional days as needed.

Key Responsibilities:

• Email Marketing: Design, create, and execute segmented email marketing campaigns in HubSpot. Analyze performance and continuously optimize for better engagement, deliverability, and conversion.
• CRM Management: Oversee the health and structure of the HubSpot CRM, including contact list management, segmentation, lifecycle stage updates, and data hygiene. Ensure accurate, organized records to support targeted marketing efforts and sales outreach.
• Metrics & Reporting: Build and manage dashboards in HubSpot, LinkedIn, and other platforms to monitor the sales pipeline, campaign performance, and lead lifecycle. Analyze data to support sales enablement, optimize marketing effectiveness, and drive growth.
• Social Media Management: Develop and manage a content calendar. Create, curate, and schedule posts simultaneously across multiple social media platforms, including visual design and engagement tracking.
• Content Management: Manage and update website content via HubSpot, including blogs and landing pages. Ensure all content is timely, engaging, and SEO-friendly.
• Digital Advertising: Manage and optimize evidence-backed digital advertising campaigns across Google Ads, LinkedIn, and other digital channels.
• Sales Enablement: Create persuasive sales collateral, one-pagers, and presentations. Provide PowerPoint design support for the sales team and other departments.
• Event Management: Take primary responsibility for conference and trade show planning and logistics. Coordinate logistics, promotional materials, on-site presence, and pre- and post-event outreach.
• Cross-functional Collaboration: Partner with sales, product, customer service, and clinical teams, as well as strategic partners, to ensure alignment and amplification of key initiatives.

Requirements:

• Expert-level proficiency with HubSpot, including email marketing, CRM segmentation and hygiene, website content management, analytics, and dashboard reporting.
• Strong understanding of healthcare-related content creation, social media strategy, and day-to-day management across major platforms.
• Hands-on experience successfully creating, launching, and optimizing paid campaigns in Google Ads and LinkedIn Campaign Manager to drive prospective enterprise client engagement.
• Excellent project management skills, with the ability to balance multiple initiatives and meet deadlines in a fast-paced environment. Solid experience with Monday.com is a plus.
• Proven ability to analyze marketing and CRM data and turn insights into actionable strategies.
• Clear and effective written and verbal communication skills, with attention to detail and audience awareness.
• Experience collaborating cross-functionally with sales, product management, customer service, and clinical teams to support revenue and market share growth.
• Proficiency with Photoshop and other Adobe Creative Suite tools (e.g., Illustrator, InDesign) for creating and editing social media graphics and other marketing materials.
• Minimum of 4 years of experience in a marketing role, ideally in B2B healthcare and SaaS environments.
• Bachelor’s degree in marketing, communications, graphic design, journalism, or a related field.

Preferred Qualifications:

• Experience supporting healthcare-related event marketing, including planning, logistics, and on-site execution for conferences or trade shows.
• Familiarity with Microsoft SharePoint for managing shared marketing assets and internal collaboration.
• One or more HubSpot certifications, such as Email Marketing, Inbound Marketing, or CRM Implementation.
• Experience managing integrated digital campaigns across multiple channels beyond HubSpot (e.g., paid social, retargeting).
• Strong knowledge of SEO best practices and related analytics tools.

What We Offer:

• Competitive compensation and benefits, including health, dental, vision, life, and both short- and long-term disability insurance.
• Bonus potential and generous paid time off.
• A passion-driven, fast-paced, entrepreneurial environment where your ideas and contributions make a real impact.
• A collaborative, supportive team culture that values initiative and innovation.
• A hybrid work model, with in-office presence 2–3 days per week (Wednesdays and Thursdays required).
• Ongoing professional development and growth opportunities.

To Apply:

If you're passionate about making a difference in digital healthcare and have the skills and experience to match, we want to hear from you!

Please submit the following:

• Your resume
• A cover letter highlighting your relevant experience and why you're a strong fit for this role
• Writing and design samples that showcase your marketing and communication skills

MyDirectives is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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