Job Description
Drive strategy. Fuel growth. Own the marketing engine.
We are seeking a high-impact Marketing Manager to lead our marketing efforts across two established brands serving the payments and financial data space. This is a rare opportunity to own the full marketing function — from demand generation and campaign strategy to sales enablement and trade show execution — with a direct, measurable impact on revenue growth.
You’ll work closely with Sales, Product, and Executive Leadership to design and deliver marketing programs that win new business, strengthen brand presence, and support a high-performance sales team. Reporting directly to the EVP of Lyons Commercial Data, this role is ideal for a strategic, hands-on marketer who thrives in fast-paced environments and knows how to turn ideas into results.
What You’ll DoLead Revenue-Driven Campaigns
Build and execute full-funnel marketing campaigns that generate MQLs, SQLs, and closed-won opportunities.
Align campaigns with product launches, outbound motions, and sales targets.
Develop campaign calendars, messaging frameworks, and tracking systems with input from Sales and Product teams.
Elevate Sales Enablement
Create a complete suite of sales collateral: decks, battle-cards, onboarding kits, objection-handling one-pagers, and case studies.
Partner with AEs and SDRs to ensure assets align with target personas and active deal stages.
Collaborate with marketing staff to manage asset deadlines and deliverables.
Own Events & Trade Shows
Lead strategy and execution for industry trade shows and field events, including pre-event promotion, booth branding, signage, and post-show ROI reporting.
Coordinate logistics and lead tracking with Sales and internal ops support.
Champion Brand & Content
Maintain message consistency across all external content and channels.
Uphold visual brand integrity using Canva, Beautiful.ai, and internal templates.
Contribute to thought leadership and vertical-specific GTM storytelling efforts.
Analyze & Optimize
Build dashboards to track marketing performance and ROI.
Monitor lead scoring, attribution, and campaign influence in Salesforce.
Continuously analyze data to refine and improve future campaigns.
6–10 years of B2B marketing experience, ideally in fintech, SaaS, or regulated industries.
Proven success designing and executing demand generation and sales-aligned campaigns.
Experience leading trade show strategy and execution.
Advanced proficiency in Salesforce, Microsoft 365, Constant Contact, Canva, and Beautiful.ai.
Strong communication and project management skills; ability to lead independently.
Background in payments, financial services, or compliance-driven B2B environments a plus.
Familiarity with ABM strategies, lead scoring, attribution models, and funnel metrics.
Experience presenting to executive teams and reporting on marketing performance.
Impact: Own and lead marketing strategy for two trusted brands in fintech.
Collaboration: Partner directly with Sales, Product, and Executive leadership.
Growth: Build campaigns that directly drive revenue and influence company direction.
Flexibility: Remote role with up to 20% travel for trade shows and team meetings.
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