Job Description

Media Executive (Asso) - Wymt

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WYMT is the CBS Affiliate and the number-one station in the scenic Appalachian Mountains of Southeastern Kentucky. This regional station is located in the small town of Hazard and has three bureaus and serves more than 25 counties. WYMT provides award-winning local news, weather, and sports coverage. WYMT.com is the region's most powerful digital platform. WYMT is involved and dedicated to the local communities we serve, participating in numerous charities and causes. A second channel, Heroes & Icons (H&I), allows WYMT to offer even more local programming, including dozens of live high school and college football and basketball games each year.

The WYMT/Food City Mountain Basketball Classic has generated more than four and a half million dollars for local students and schools. WYMT has a proven record of turning out solid journalists capable of moving up in the ranks. Several anchors and producers have moved on to the Top 20 markets in the last couple of years. You can enjoy all four seasons...from snow-covered mountains in the winter to blooming dogwoods in the spring. With miles of trails and lakes, it is a popular destination for outdoor recreation, hunting, and fishing. The people of Appalachia are full of pride in their home and culture, and are some of the most welcoming you will find. We have a strong work ethic and are always willing to help our neighbors. You will certainly find a "mountain family" atmosphere at WYMT.

Job Summary/Description

WYMT-TV has an exciting opportunity for a Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.

This role develops new revenue, focused on the customer's return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets.

Duties/Responsibilities include (but are not limited to):

• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
• Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use CRM (Matrix) tool for projections, weekly

Qualifications/Requirements

Bachelor's or equivalent combination of education and experience. 3-5 years related experience preferred. Excellent communication and customer service skills. Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required). Team player who can produce quality results and work with a variety of internal and external customers. Candidate should be creative, flexible, and able to adapt to industry change. Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven driven.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

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