Job Description

Overview Search Engine Marketing (SEM) Analyst We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. POSITION: Search Engine Marketing (SEM) Analyst WORKSITE: 400 First Avenue, Needham, Massachusetts 02494

POSITION DESCRIPTION:

Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes. Telecommuting permitted up to 100%. Responsibilities Responsibilities include the activities described in the Position Description above and related SEM optimization tasks as part of a cross-disciplinary team. Qualifications Requirements: Employer will accept a Master’s degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field and one (1) year of experience in the job offered or in a Search Engine Marketing (SEM) Analyst-related occupation. Position requires demonstrable experience in the following: Working as a Paid Marketing Analyst for large, complex e-commerce data driven sites. Utilizing Paid Marketing platforms, including Google AdWords and Bing Ads. Analyzing large amounts of data and producing actionable insight. Working on paid marketing across international markets. Running and interpreting creative and bidding tests, including A/B tests. Demonstrated expertise with excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting. EEO and Accessibility We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please reach out to your recruiter or our team at greenhouse@tripadvisor.com. #J-18808-Ljbffr TripAdvisor LLC

Job Tags

Remote work,

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