Job Description

Social Media Manager

Role Overview

The Social Media Manager is responsible for planning, creating, publishing, and optimizing content across all social platforms to grow brand awareness, engagement, and revenue. This role owns the day-to-day execution of social media while aligning content with brand voice, marketing goals, and business objectives.

Key Responsibilities

Strategy & Planning

• Develop and execute a social media strategy aligned with brand, marketing, and revenue goals
• Plan and manage content calendars across platforms (Instagram, TikTok, YouTube, Facebook, X, etc.)
• Align social content with product launches, promotions, events, and campaigns
• Identify content trends, platform updates, and growth opportunities

Content Creation & Publishing

• Create, edit, and publish high-quality content (video, photo, graphics, captions)
• Write engaging captions and calls-to-action that reflect brand voice
• Collaborate with athletes, influencers, creators, and internal team members
• Ensure consistent visual identity and messaging across platforms

Community Management

• Monitor comments, messages, and mentions daily
• Engage with followers, respond to questions, and foster community
• Flag customer service issues or feedback to the appropriate team
• Build relationships with fans, ambassadors, and partners

Growth & Performance

• Analyze performance metrics (reach, engagement, growth, clicks, conversions)
• Optimize content based on data and insights
• Test new formats, posting times, hooks, and creative approaches
• Support paid social efforts with organic insights and creative testing

Collaboration & Reporting

• Work closely with marketing, ecommerce, and creative teams
• Coordinate with paid media, email, and influencer marketing
• Provide regular reports and insights on social performance
• Help connect social activity to brand growth and sales

Qualifications

• 2+ years experience managing social media for a brand or creator
• Strong understanding of major social platforms and trends
• Experience creating short-form video content (Reels, TikTok, Shorts)
• Strong writing and storytelling skills
• Organized, self-motivated, and detail-oriented
• Comfortable working in a fast-paced, growth-oriented environment

Nice to Have

• Experience with ecommerce or consumer brands
• Familiarity with analytics tools (native platform insights, Google Analytics, etc.)
• Experience working with influencers or athletes
• Knowledge of pickleball, sports, or lifestyle brands
• Basic photo/video editing skills (CapCut, Adobe, Canva, etc.)

Success Looks Like

• Consistent growth in followers and engagement
• High-performing content that aligns with brand voice
• Strong community engagement and brand loyalty
• Social content that contributes to traffic, conversions, and revenue
• Clear, data-driven insights that improve performance over time

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