Vice President of Marketing
About the Company
Top-tier provider of online marketing solutions
Industry
Marketing and Advertising
Type
Privately Held
About the Role
The Company is in search of a VP Marketing to take on a pivotal role in leading digital marketing strategy, media buying, planning, and performance marketing. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies for the company's clients, with a focus on those in the home services and appointment-driven business sectors. This hands-on leadership position requires an individual with expert-level knowledge in media buying, planning, and performance marketing, as well as a proven track record in managing large marketing teams and budgets. Experience in heavy lead generation, particularly with lead gen companies, is essential. The ideal candidate for the VP Marketing role at the company will have a background in or experience supporting home services or appointment-driven businesses. They should be adept at managing large marketing budgets, with a preference for those who have worked with budgets up to $130 million. The role demands a leader who is ready to step into a CMO position and is capable of driving the company's digital marketing efforts to new heights. Key requirements include a deep expertise in digital marketing, media buying, planning, and performance marketing, as well as a demonstrated success with high-volume lead generation campaigns. The VP Marketing will also be expected to manage a large team of marketing experts, so proven leadership experience is a must.
Travel Percent
Less than 10%
Functions
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