Job Description

Job Description

🎀 Welcome to Sanrio! 🎀

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight—where even the tiniest token can spark happiness and an enduring connection.

Sanrio is looking for a Marketing Brand Content Specialist ✍️🎥 to help bring our brand’s voice to life across digital platforms. In this role, you’ll be part of a creative team that crafts compelling stories 📚, designs engaging content 🎨, and captures the moments 📸 that connect us with our audience. If you're a fellow creative with a story to share, apply within to help us share our brand’s magic with the world 🌍. 

The Details (AKA: Primary Job Responsibilities): 

• Under the direction of the Director of Marketing, this creative and outgoing individual with storytelling experience and knowledge will work with the content team in various forms of content such as: Animation, Live Action (Licensing/Retail), Sanrio.com, Space Licensing, Audio, and Digital Gaming.
• Provide support to content managers and other marketing team members in driving our content strategy across multiple divisions and achieving KPIs.
• Brainstorm and develop storylines—ability to ideate narratives using character IPs.
• Ensure brand is represented correctly to consumers and partners at all times; Develop an understanding of our brand DNA/aesthetics.
• Collaborate with internal teams and departments; Build relationships with existing and new partners/vendors.
• Conduct research and populate findings regarding trends and best practices related to all areas.

General Marketing Duties

• Support content team managers and projects; brainstorm/ideate storylines and vision boards for projects.
• Review and monitor Animation, Live Action (Licensing/Retail), Sanrio.com and Space Licensing content submissions.
• Work with Sales/Retail teams on content support.
• Vet and outsource vendors (within budget) as needed to execute production of projects.
• Gather and compile data, research, analysis.
• Create decks and toolkits for sharing purposes.
• Work with Creative to request art assets/style guides.
• Route agreements and invoices to appropriate teams/departments for review and approval.
• Support the content team on publishing/copywriting projects.
• Support the department with the overall planning and logistics of all Sanrio initiatives.
• Support Director of Marketing with archives, gifting, and office-branded collateral.
• Source collateral as needed.
• Travel Required: Up to 15% annually 
• Other duties as assigned.

📚🤝✨ What do YOU bring to the table (AKA: Requirements, Skills & Attributes:)

• BA/BS in a related field.
• 3+ years of experience in Marketing, Animated and Live-Action Content preferred.
• Outgoing personality to interface with external partners/vendors daily.
• Ability to work both independently and collaborate on projects.
• Strong communication skills and attention to detail are a must.
• Ability to work with multiple vendors at once and excel at time management.
• Must possess excellent copywriting skills, be highly organized, and be able to multitask in a fast-paced environment.
• Enthusiasm and affinity for the Sanrio Brand and characters, and knowledge of pop culture, a plus.
• English/Japanese bilingual skills are a plus.
• Proficient in MS Office (Excel, Word & PowerPoint, Outlook), Airtable, Adobe Suite, Basecamp, etc.

*Please note that this is a hybrid position - not remote. MUST have your own transportation and be able to come into our Torrance office once or twice per week to collaborate with the team.

Salary: $65,000-$70,000 per year

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