MEDIA EXECUTIVE (SPANISH) - WHNS Job at GRAY Media, Greenville, SC

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  • GRAY Media
  • Greenville, SC

Job Description

Join to apply for the MEDIA EXECUTIVE (SPANISH) - WHNS role at Gray Media

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Join to apply for the MEDIA EXECUTIVE (SPANISH) - WHNS role at Gray Media

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WHNS:

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. We own and/or operate television stations and leading digital properties in 113 television markets that collectively reach approximately 36 percent of US television households. This portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station. Gray's footprint includes the largest Telemundo Affiliate Station Group, consisting of 43 markets. We also own video program companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as the studio production facilities Assembly Atlanta and Third Rail Studios.

Our stations deliver the news, weather, sports, and entertainment that millions of our neighbors count on every day. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Job Summary/Description:

We are seeking a well-qualified, enthusiastic, and goal-driven Spanish Media Sales Specialist for Telemundo South Carolina. This media professional will be in Greenville, SC, to represent Telemundo South Carolina and Spanish digital properties for the Greenville-Spartanburg-Asheville-Anderson (GSAA) DMA. The candidate will be accountable for maximizing television, digital & OTT revenue through local businesses, organizations, and large agencies and clients located in your sales region for Telemundo South Carolina advertising sales.

Duties/Responsibilities include, but are not limited to:

  • Deep knowledge of Hispanic culture, marketplace, audience consumption, and media ad sales.
  • To serve as a Hispanic media expert for the station and conduct joint sales calls with station AEs.
  • To have or develop trusted relationships with Local and Regional agencies and community organizations.
  • Candidates should have the ability to work in a fast-paced environment and manage multiple challenges simultaneously.
  • Work in tandem with Telemundo's National Sales Offices and Gray's corporate Spanish Media Sales leader.
  • Achieve all monthly and quarterly budgets/KPIs set by sales management.
  • Cultivate and maintain an active list of accounts while continuing to develop and close new business prospects for Telemundo South Carolina, Digital & OTT advertising sales.
  • Focus on new business development for yourself as well as assist station AE's.
  • Develop and maintain excellent relationships with clients and agencies by identifying clients' advertising needs and developing customized solutions to meet those needs.
  • Create sales and marketing sponsorship/promotion plans, literature, and advertising proposals for clients.
  • Communicate effectively with sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertisers, contacts, and prospect lists.
  • Work with internal departments to manage account stewardship through the process.
  • Prepares weekly /monthly /annual sales activity reports and keeps client database up to date by recording all activities, transactions, and communications with clients while maintaining an accurate forecast by account at all times.
  • Attend sales meetings, training sessions, client meetings, and promotions.
  • Understand and communicate the resources, products, and capabilities of all Telemundo assets.
  • Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
  • Develop/maintain strong relationships with direct clients and major agencies while establishing a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well-planned and executed, with alignment around sales strategies and tactics.
  • Maintains collections to keep bad debt to an absolute minimum.
  • Be a hands-on leader, an initiative-taker, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.

Qualifications/Requirements:

  • Must have a valid driver's license, a safe driving record, and insurance.
  • Must be willing to undergo a pre-employment background investigation.
  • Must have legal authorization to work in the United States
  • Must be 18 years or older.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

If you feel youre qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

WHNS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Seniority level
  • Seniority level
    Entry level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing, Public Relations, and Writing/Editing
  • Industries
    Broadcast Media Production and Distribution

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Job Tags

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