Position Summary
We are seeking a highly strategic, data-driven Senior Social Content Strategist to lead the growth, performance, and direction of social media presence across all brand verticals—Ecommerce, Partnerships, and Foundation. Reporting to the Creative Director, this role will guide platform strategy, oversee content direction, lead key cross-functional initiatives, and optimize performance using data-backed insights.
This senior-level strategist will own content ideation and performance strategy, build scalable content systems, grow platform engagement, and lead the creative planning process in partnership with internal teams and external collaborators. You’ll play a pivotal role in expanding our brand reach and engagement through authentic storytelling that moves audiences to take action.
Key Responsibilities
Platform Growth & Strategy
· Develop and lead a comprehensive social media growth strategy across Instagram, TikTok, Facebook, LinkedIn, and YouTube that aligns with brand and business objectives.
· Create platform-specific playbooks to drive audience acquisition, retention, and engagement.
· Monitor trends, algorithms, and competitive benchmarks to inform content direction and platform diversification.
· Own the social channel roadmap and evolve brand voice based on audience behavior and feedback.
Analytics, Reporting & Optimization
· Define KPIs, benchmarks, and platform goals across business units.
· Monitor daily/weekly content performance, identifying trends and opportunities for optimization.
· Deliver monthly analytics reports with actionable insights for leadership and cross-functional partners.
· Use tools such as Sprout Social, Google Analytics, Meta Insights, and native platform data to drive performance.
Content Direction & Campaign Execution
· Lead content ideation for seasonal campaigns, product launches, brand partnerships, and Foundation activations.
· Partner with design and video teams to produce engaging, trend-aligned content tailored to each platform.
· Maintain a unified visual identity and tone while customizing narratives for different target audiences.
· Oversee a content calendar and ensure deadlines, approvals, and publishing schedules are consistently met.
Collaboration & Strategic Leadership
· Act as the bridge between social media and 4ocean’s internal teams (Creative, Partnerships, Foundation, and Ecomm).
· Lead weekly content planning meetings and creative reviews; present campaign updates and platform performance to stakeholders.
· Collaborate closely with the Partnerships Team to develop and execute co-branded campaigns and influencer collaborations.
· Provide creative guidance to junior designers, freelancers, and social media contributors.
Community & Audience Engagement
· Guide overall strategy for social community management and audience interaction.
· Support influencer and ambassador activations to maximize reach and authenticity.
· Monitor brand sentiment and escalate critical issues with appropriate teams.
Qualifications
Experience
· 5+ years of experience in social media strategy, content creation, or digital marketing—preferably within mission-driven, consumer, or lifestyle brands.
· Proven success scaling brand channels and growing communities on Instagram, TikTok, and LinkedIn.
· Strong track record of collaborating across partnerships, creative, and executive teams.
Technical Skills
· Expertise with tools like Canva, CapCut, Adobe Creative Suite, and social analytics platforms.
· Strong understanding of performance metrics, content testing, and UTM/link tracking.
· Proficiency in e-commerce metrics, including conversions, traffic, and AOV, is a plus.
Strategic & Creative Traits
· A creative, analytical thinker with exceptional storytelling skills.
· Confident leading meetings, presenting insights, and influencing cross-functional decisions.
· Highly organized, detail-oriented, and capable of managing multiple priorities and deadlines.
· Passion for sustainability, ocean advocacy, and social impact storytelling.
...approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is... ..., you will have the opportunity to apply your expertise in informatics and data architecture to solve complex healthcare challenges....
...Desire to make a positive difference in people's lives. No experience needed. We provide thorough training. Must be 18 years of age... ...frequent physical activity including extended periods of standing, walking, and bending with occasional periods of sitting, kneeling,...
...role involves operating radiologic equipment safely while maintaining ALARA standards and ensuring high-quality imaging to detect pathology. The position requires certification and experience in radiologic technology and mammography, working collaboratively with radiology...
...Responsibilities for this Position Position Title: RS Cabinet Finisher I Date: Jul 16, 2025 Location: St. Louis, MO, US Company: Gulfstream Aerospace Corporation RS Cabinet Finisher I in GAC St. Louis Unique Skills: The compensation range...
...The Maryland Insurance Administration is recruiting to fill a Chief Data Officer (CDO) in the Office of the Commissioner at the Maryland Insurance Administration (MIA). The CDO serves as a primary data advisor on analysis, improvement, governance, and oversight to the...